Innovation
Adoption
Model®

An integrated adoption model to manage technology-driven business innovation in a sustainable way.

Peer reviewed by the science community, this novel model holds the promise to create innovative and intelligent business models.

Our era is characterized by the simultaneous rise of several foundational, emerging technologies such as artificial intelligence, blockchain, metaverse and more, which possess relatively high degrees of novelty and complexity.

The Innovation Adoption Model® was empirically tested across 20 industries with more than 1000+ business leaders from large fortune 500 businesses, medium businesses and small businesses.

The results of the tests conclude that the IAM® is capable to simultaneously manage the adoption dimensions novelty and complexity in a sustainable way, using 30 success criteria and 300+ KPIs.