Metaverse design

Physical and digital are converging. The companies designing at that intersection stand apart.

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The metaverse

Business transformation catalyst

The metaverse has evolved from speculative fiction into a strategic business imperative. Valued at $212 billion in 2024 and projected to reach $936 billion by 2030, this market represents a fundamental shift in how organizations create value.

Three distinct segments are driving this transformation:

Consumer metaverse

$411B

by 2027

Revolutionizing entertainment, retail, and social interaction—creating immersive experiences where users spend 3.1 hours daily.

Industrial metaverse

$317B

by 2028

Transforming manufacturing and supply chains through digital twins and simulation, delivering 23% cost reductions and 35% productivity improvements.

Enterprise metaverse

$208B

by 2026

Reinventing collaboration and knowledge work, with organizations reporting 47% faster onboarding and 36% improved decision-making.

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Metaverse design

The convergence of physical and digital

Presence changes everything, the difference between monitoring a system and inhabiting its data, between managing an asset and experiencing its behaviour in real time. Digital twins make the invisible visible: factories mirrored in code, products living parallel lives in simulation, entire operations understood before a single intervention is made.
We design the layer where physical and digital converge: connected systems, intelligent twins, and immersive environments where distance and complexity become design decisions. The next era of enterprise intelligence is being built in this space.

The era demands

Immersive brand worlds

Spatial environments where your brand becomes a world.

Attention by design

Experiences that earn engagement where your audience already lives.

Strategic adoption

Immersive technology adopted at the depth that creates real advantage.

Experiential learning

Training environments that improve outcomes while reducing cost and complexity.

Simulation precision

Digital environments mirroring physical conditions with exacting fidelity.

Complexity made simple

Navigating 3D architecture so your team focuses on the experience.

Businesses need comprehensive immersive strategies to capture competitive advantages in the metaverse era.

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Metaverse design

Our services

We unite immersive design with strategic business thinking. Our scientifically validated Transformation Wheel™ methodology ensures metaverse implementations create tangible returns through enhanced engagement and operational efficiency.

01 Metaverse strategy & architecture

  • Metaverse adoption assessment
  • Metaverse strategy
  • Metaverse business model design
  • Metaverse technology architecture
  • Implementation roadmap
  • Governance framework

02 Consumer metaverse solutions

  • Virtual & 3D identity systems
  • Immersive brand experiences
  • Gaming & interactive environments
  • Digital product showcases
  • Virtual events & entertainment
  • Digital collectibles & NFTs

03 Industrial metaverse solutions

  • Digital twin design
  • Virtual value chain design
  • Predictive maintenance systems
  • Remote operations platforms
  • Supply chain visualization
  • Quality control simulation

04 Enterprise metaverse solutions

  • Virtual workspace design
  • Knowledge transfer systems
  • Virtual education platform design
  • Virtual training programs
  • Corporate event platforms
  • Cross-departmental collaboration

Our integrated approach ensures implementations create tangible returns through enhanced engagement and operational efficiency.

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Metaverse presence

Business benefits

Our approach creates immersive, engaging virtual environments that position your organization at the forefront of digital innovation.

The measurable impact

Metaverse design

Industry applications

Our metaverse design expertise spans across multiple sectors:

Arts & cultureAutomotiveConsumer goodsLogistics & infrastructureLuxury beauty careMobility servicesSports apparelTechnology & SaaS
Arts & cultureAutomotiveConsumer goodsLogistics & infrastructureLuxury beauty careMobility servicesSports apparelTechnology & SaaS

We combine industry insights with cutting-edge immersive technologies to deliver tangible business value.

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Metaverse design

Transformation stories

SAP x Adidas

For global leaders SAP and adidas, we pioneered the future of sportswear by creating one of the world’s biggest VR installations in 2018, advancing the consumer metaverse through research, strategy, immersive design, and development that transformed personalized product creation.

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SAP x Adidas

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SAP x Cargo Sous Terrain

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SAP x Cargo Sous Terrain

Initiating the industrial metaverse for SAP and Cargo Sous Terrain, we created the world’s largest VR installation in 2019, delivering Switzerland’s future of smart, underground, environmentally-friendly logistics through immersive research and strategy.

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The Kenza Transformation Wheel™

Proven methodology, global results

Our scientifically tested Kenza Transformation Wheel™ guides the metaverse design process from initial concept to launch and optimization. Proven results: Successfully implemented across multiple industries with over 2,500 C-level executives, consistently delivering measurable business transformation outcomes.

Discover the Transformation Wheel®

Discover the Transformation Wheel®

FAQ

What makes your approach to metaverse design different?

We unite creative excellence with strategic business thinking, creating metaverse experiences that are both innovative and purposeful for measurable business impact. While most providers focus exclusively on either technical or aesthetic aspects of virtual environments, our integrated approach ensures your metaverse presence aligns with broader business objectives while delivering exceptional user experiences. Our methodology combines immersive design with commercial viability to create sustainable competitive advantages.

How does metaverse presence impact business performance?

Metaverse experiences open entirely new dimensions for customer engagement, product demonstration, and commerce that aren’t possible in traditional channels. When we design immersive environments that align with your brand and business goals, we create opportunities for deeper customer connections, more effective communication, and new revenue streams that drive measurable results. Our approach translates virtual engagement into tangible business metrics including increased conversion rates, higher customer lifetime value, and expanded market reach.

Is it too early to invest in metaverse presence?

While the metaverse continues to evolve, organizations that establish thoughtful presence now gain significant first-mover advantages in emerging markets. Early movers can shape audience expectations, capture valuable learning, and build digital assets that appreciate over time as platforms mature. Our strategic approach ensures your investments remain flexible and adaptable as technologies develop, focusing on experiences that deliver immediate value while positioning you advantageously for future developments.

What’s the difference between consumer, industrial, and enterprise metaverse applications?

Consumer metaverse focuses on customer engagement, retail experiences, and entertainment to drive brand loyalty and revenue generation. Industrial metaverse emphasizes operational efficiency through digital twins, training simulations, and predictive maintenance for cost reduction and productivity gains. Enterprise metaverse centers on collaboration, knowledge sharing, and organizational efficiency to improve decision-making and reduce operational costs. We help you identify which applications best serve your objectives.

How do you measure ROI in metaverse investments?

We establish clear metrics aligned with your business objectives, whether customer engagement rates, training completion times, operational efficiency gains, or revenue generation from virtual channels. Our approach includes comprehensive analytics frameworks that track user behavior, business impact, and competitive positioning to ensure your metaverse investments deliver measurable returns. We focus on both immediate metrics and long-term value creation to optimize your investment strategy.

Ready to lead in the metaverse?

Forward-thinking organizations shape digital trends rather than just responding to them. We’ll make you one of them.

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