The business model is a powerful value driver that is best applied with purpose. It defines how you bring prosperity to your customers and yourself.
In the digital economy, business models are evolving from linear pipelines to connected platforms, as customers now demand the seamless integration of products and services to fulfil their ambitions. They expect new interfacing technologies to quickly act on their desires, regardless of industry and market.
Most innovators succeed at creating value for customers but not themselves. To create value for all, people and technologies must work as one to reap great rewards. Personalization, co-creation, mass customization and servitization to name a few. This bold vision requires focused investments and serious business transformation commitments.
The overall global digital transformation market is expected to reach $ 2.3 trillion by 2025, with the customer experience business services market contributing $32 billion per year. This is not a trend – it’s a new beginning.
81%
More than two-thirds of companies compete on the basis of customer experience.
Embrace openness. Create holistic value.
A open business model brings meaning to every interaction. We will help you thrive.
Applied research that leads to new frontiers Services Brand & experience design
