Transformation
Wheel®

Realizing new potential to create holistic stakeholder value

A proven management tool that helps companies to transform their business to new heights of value creation.

Based on statistical tests, the Kenza Transformation Wheel® is a circular and integrated model. This comprehensive approach to assessing current maturity levels across 12 business relevant competencies, and benchmarking best practices empowers your business to quickly adapt to changing socio-economic, technological, market, and consumer trends. 

The Transformation Wheel® delivers detailed analyses on current and future states as well as a measurable transformation roadmap. More than 2,000+ decision makers across the globe have successfully applied the TW® – gaining insights into their potential and moving towards sustainable business success. 

The Transformation Wheel® is comprised of 12 competencies, 100+ criteria and 400+ KPIs.

• Brand experience
• Business model
• Culture
• Customer experience
• Data management
• Finance
• Marketing
• Operating model
• Sales
• Skills & expertise
• Strategy
• Technology