
Branding for
the cybernetic age
Client
Kenza
Location
global
Commissioned by
Kenza
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Where the unexpected takes form
Giving new meaning to human and machine intelligence. Exploring the poetry of mindful motion. Simplifying the complex to create moments of revelation.
An immersive
identity
Kenza derives from Kinza, a female Arabic name meaning “hidden treasure”. It inhabits different worlds: people, environment, society, technology, art. Rarely seen but always on.
Realizing visions of oneness
through circular design
Applying the circle as a
principle for the design system


Growing the principle
with generative patterns
Translating the design system
into transformative management tools
Flourishing through a
minimal color palette
A versatile typeface that
blends human and machine

Icons
of oneness

Simple beauty
in symbiosis








See how branding with a cybernetic edge can elevate your business on the global stage.
Our journey together starts here
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