Branding for
the cybernetic age

Client

Kenza

Location

global

Commissioned by

Kenza

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Where the unexpected takes form

Giving new meaning to human and machine intelligence. Exploring the poetry of mindful motion. Simplifying the complex to create moments of revelation.

An immersive
identity

Kenza derives from Kinza, a female Arabic name meaning “hidden treasure”. It inhabits different worlds: people, environment, society, technology, art. Rarely seen but always on.

Realizing visions of oneness
through circular design

Applying the circle as a
principle for the design system

Growing the principle
with generative patterns

Translating the design system
into transformative management tools

Flourishing through a
minimal color palette

A versatile typeface that 
blends human and machine

Icons
of oneness

Simple beauty
in symbiosis