Longevity and
future of health

Longevity and
future of health

Client

KENZA

Location

Global

Commissioned by

Share

Precision health through biodata, DNA data and nano-sensors

Rewarding deep, human needs through applied science and prototyping design.

The challenge

Design a next-generation DTC (direct-to-consumer) business model and service platform for the era of longevity, precision health, biotechnology and embedded sensors.

Insights:

Biotechnology, nano-sensors, DIY biospheres and cybernetic design promise to improve peoples’ lives. The potential is staggering, with 50% of people willing to pay a premium of 20% or more for products and services that are based on DNA or personalized biomarker information.

Influence:

Rise in awareness about direct-to-consumer (DTC) ancestry testing and rapid adoption of genetic engineering technologies in healthcare are propelling the global DNA test kits market

Solution:

  • Comprehensive analysis of human desires, socio-economic and technology trends
  • Designing and prototyping human-centered and precision-data-driven services
  • Embedding nano-sensors
  • Designing a direct-to-consumer (DTC) service platform
  • Designing a closed-loop measurement framework
  • Designing an intelligent operating model
  • Go-to-market roadmap 

Cortisol

Sodium

Iron

Chromium

Calcium

Lactate

PH

Methodology:

  • Transformation Wheel®, a proven approach of adapting to changing socio-economic, technological and market trends