Power in fusing people and technology
Taking a global marketing organization to new heights of value creation: Smarter, faster, easier, and more efficient.
Design a radically consumer-centric, agile and intelligent marketing operating model for the virtual and digital age.
- Comprehensive analysis and benchmarking of the current marketing organization (1.000+ FTE)
- Comprehensive analysis and benchmarking of the current marketing operating model
- Performance auditing (annual budget $1BN+)
- Design a closed-loop success and measurement framework
- Design a future-ready, customer-centric marketing operating model
- Increase in informed decision-making across the entire ecosystem
- Save 20% of marketing expenditure by increasing value creation
- Faster and more effective time-to-market
- Development of agile and digital marketing capabilities
- Transformation Wheel®, a proven approach of adapting to changing socio-economic, technological, market and consumer trends