Customer-centric
marketing operating
model (MOM)
Client
Global enterprise
Location
global
Commissioned by
–
Share
Power in fusing people and technology
Taking a global marketing organization to new heights of value creation: Smarter, faster, easier, and more efficient.
The challenge:
Design a radically consumer-centric, agile and intelligent marketing operating model for the virtual and digital age.
Solution:
- Comprehensive analysis and benchmarking of the current marketing organization (1.000+ FTE)
- Comprehensive analysis and benchmarking of the current marketing operating model
- Performance auditing (annual budget $1BN+)
- Design a closed-loop success and measurement framework
- Design a future-ready, customer-centric marketing operating model
Value:
- Increase in informed decision-making across the entire ecosystem
- Save 20% of marketing expenditure by increasing value creation
- Faster and more effective time-to-market
- Development of agile and digital marketing capabilities
Methodology:
- Transformation Wheel®, a proven approach of adapting to changing socio-economic, technological, market and consumer trends
See how customer-centric marketing can make your business smarter and more effective.
Our journey together starts here
To shape the future, we need a solid foundation. Please recheck your details.
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