Kenza marketing transformation customer-centric operating model for the digital and digital age

marketing operating
model (MOM)


Global enterprise



Commissioned by


Power in fusing people and technology

Taking a global marketing organization to new heights of value creation: Smarter, faster, easier, and more efficient.

The challenge:

Design a radically consumer-centric, agile and intelligent marketing operating model for the virtual and digital age.


  • Comprehensive analysis and benchmarking of the current marketing organization (1.000+ FTE)
  • Comprehensive analysis and benchmarking of the current marketing operating model
  • Performance auditing (annual budget $1BN+)
  • Design a closed-loop success and measurement framework
  • Design a future-ready, customer-centric marketing operating model


  • Increase in informed decision-making across the entire ecosystem
  • Save 20% of marketing expenditure by increasing value creation
  • Faster and more effective time-to-market
  • Development of agile and digital marketing capabilities


  • Transformation Wheel®, a proven approach of adapting to changing socio-economic, technological, market and consumer trends 

See how customer-centric marketing can make your business smarter and more effective.

Our journey together starts here

To shape the future, we need a solid foundation. Please recheck your details.