Customer-centric
marketing operating
model

Client

Global enterprise

Location

global

Commissioned by

Share

Power in putting people first

Taking a global marketing organization to new heights of value creation: smarter, faster, easier, and more efficient.

The challenge

Design a radically consumer-centric, agile and intelligent marketing operating model for the digital and virtual age.

Solution:

  • Comprehensive analysis and benchmarking of the current marketing organization and marketing operating model with a global budget of $1Bn+
  • Designing a future-ready, customer-centric marketing operating model (MOM)
  • Transformation roadmap to increase MOM adoption and maturity levels

Value:

  • Increase in informed decision-making across the entire ecosystem
  • Save 20% of expenditure by increasing value creation
  • Faster and more effective time-to-market
  • Development of people in agile and digital marketing capabilities

Methodology:

  • Transformation Wheel®, a proven approach of adapting to changing socio-economic, technological, market and consumer trends