Where creativity
meets speed
SAP x Adidas
Advancing the consumer metaverse
About
Pioneering the future of sportswear with one of the world’s biggest virtual reality installations in 2018.
Services
- Applied research
- Leadership interviews
- Innovation workshops
- Future process design
- VR experience strategy
- VR experience design
- 3D and CGI design
- WebGL website
- Technical architecture
- VR software development
![](https://cdn.kenza.site/content/uploads/2024/05/adidas-2-2-1440x766.jpg)
![](https://cdn.kenza.site/content/uploads/2024/05/adidas-1-1-2829x1600.jpg)
![](https://cdn.kenza.site/content/uploads/2024/05/adidas-4-2048x924-2.jpg)
![](https://cdn.kenza.site/content/uploads/2024/05/adidas-3-2048x924-2.jpg)
![](https://cdn.kenza.site/content/uploads/2024/05/Group-11482-533x533.jpg)
![](https://cdn.kenza.site/content/uploads/2024/05/adidas-5-2048x924-1.jpg)
01 / Strategy
Value creation in the virtual world. From designing personalized products to
wearing it in only three weeks.
![](https://cdn.kenza.site/content/uploads/2024/05/adidas-2-2048x924-remaster-scaled.jpg)
![](https://cdn.kenza.site/content/uploads/2024/05/adidas-5-2048x924-2-2408x1600.jpg)
02 / Design
Immersion that serves customer reward
![](https://cdn.kenza.site/content/uploads/2024/05/adidas-3-2048x924-1-scaled.jpg)
![](https://cdn.kenza.site/content/uploads/2024/05/Bildschirmfoto-2023-12-21-um-12.26-1-687x800.jpg)
![](https://cdn.kenza.site/content/uploads/2024/05/Group-11483-687x800.jpg)
![](https://cdn.kenza.site/content/uploads/2024/05/adidas-4-2048x924-1-scaled.jpg)